Last week was Mayflower Day, celebrating nearly 400 yearsaños since the Mayflower left the UK on its voyage to the new world. The story of the Mayflower’s voyage is a great insight into the history of the worldel mundo we now live in. Beyond this however, the universal themestemas epitomised by the voyage leave us with valuable lessons applicable to both business and our personal lives.
Like setting sail for an unknown country, starting up a business requires focus, determination, an ability to accept risk and the confidence to face the unknown. …
Everyone’s heard the termel plazo ‘market disruption’, but what does this term actually mean once you get beyond the hype?
Is disrupting a market a good thing? And if so, how can you find opportunities to disrupt the market you’re in?
Defining market disruption
A market is truly disrupted when an entrepreneur or business comes along which fundamentally changes the dynamics of that market. The digital age has been defined by market disruption, as new, digital first businesses have come along and disrupted their analogue predecessors.
Streaming is the classicel clásico example here. The music industry reacted with natural dismay…
Being able to stay focused on the task at hand is key for any entrepreneur and a core skill for the successful. A mantra of well-known brain coach, Jim Kwik, tells us that: ‘It’s not how smart you are, but how are you smart’. These are wise words to apply to the process of becoming more focused on what you do.
So, as entrepreneurs, how can we apply this mantra to our own lives and business?
Focus on focus
Everyone loves getting away for their summer holidays and that time away from the office is supposed to be refreshing. Some, however, find themselves demotivated when they get back to the day job after a period of time away. It can be difficult to leave behind that slower pace of life, to re-engage with work and find the drive to pick up where they left off. That’s particularly true as the autumn starts to draw in, when the weather goes downhill and the days get shorter.
So how can you motivate your team in that post-summer lull?
As an entrepreneur…
Supply chain management isn’t a new field by any stretch of the word. However, as fundamental as it is to business management, it’s still a field that has a lot of misconceptions, or that people don’t understand to the full extent.
If you’re happily sporting your MBA at interviews, this article probably isn’t for you. However, if you’re involved in business management in any capacity, and you want to understand more about supply chain management, this piece will help you understand the basics of it.
Supply chain management is “the management of the flow of goods and services and includes…
Branding your online store to be distinct and trustworthy is one of the best things you can do to boost your business.
But it’s also one of the hardest.
If branding was easy to do, every logo would be as recognizable as McDonald’s yellow “M” or Disney’s castle. So while we’ll do our best to show you how to create the branding for an online store, it’s important to remember that the entire process is difficult, and that it will require a lot of money to pull off right.
Here’s the thing though: even if you don’t become a behemoth…
Any company or organization needs a good structure to run smoothly. Without clear procedures, hierarchies and policies, confusion can seep into your daily activities and affect the productivity of your company negatively.
That’s why learning how to have a flawless company structure is extremely important if you want to take your organization to the next level, whether you’re a small business, or a big enterprise.
One of the biggest sources of frustration for employees, or even outright conflicts between your team members, is an overlap or lack of clarity between positions. When the marketing specialist and the PPC manager both…
Future-proofing a business is a complex process, which involves saving money, optimizing processes, or developing a strong team. However, fintech managers play a big role in future-proofing a fintech company. The skills they develop can impact business trajectory, and in turn the state of the business in the future.
So what skills should fintech managers invest their time and money in?
What capabilities make them better at running a fintech business?
Let’s explore possible answers to these questions.
Data analysis is a great skill to have for any business. It helps managers understand the company, the market, and opportunities at…
We don’t want to keep you reading blocks of text for a short answer. The average conversion rate worldwide, for ecommerce websites, is 4.31%. If you’re above that threshold, your conversion rate is likely good.
But there’s so much more to analyzing your conversion rate, and improving it if you need to.
For example, there are niches in which the average conversion rate can go higher. Not to mention, comparing yourself to the average doesn’t necessarily mean you’re doing your best. Individual landing pages or funnels can reach a conversion rate of 10%, or even higher.
So today let’s talk…
Search Engine Marketing (SEM) is one of the best ways to kickstart your online store’s sales. If you get the targeting and auctioning right, it can also be a (almost) “set it and forget it” process that makes your company money.
But there are a lot of things you need to do right to win at SEM.
The world of PPC and Search Ads is getting more and more competitive each day. To navigate it properly, you need a good understanding of what SEM is, and what it takes to convert with paid SERP (Search Engine Results Page) entries.