The generational cohort born after 1997, known as Gen Z, now makes up a third of the world’s population. These are the first generation to have had access to mobile and internet technology from birth, making them the most digitally-native generation ever. Traditional marketing has been slow to…

Starting a business in today’s world without a solid online presence is like taking a boat on a river without any oars. Building your brand online is a necessity. Your website and social media profiles need to have appeal by being clear and displaying content that is going to tell…

Employees are the backbone of any business and a good team can be the difference between success and failure. Hiring the right people is crucial therefore. Hiring the right team reduces turnover costs, encourages growth, improves team morale and increases productivity. Finding the right people in a crowded market is…

Market research is key to business success and a vital skill for any entrepreneur who wants to get ahead. There are a number of different strategies and entrepreneurs can use to better understand their customers and their wants and needs. Entrepreneurs can also use market research to learn more about…

Everyone needs a break from time to time and, with summer getting started, now is when a lot of us will be thinking about some well-earned downtime. If you’re an entrepreneur however, you know that taking time off can mean taking valuable time away from your ongoing learning and development. …

With news dominated by the ‘cost-of-living crisis’ and inflation rising, it seems likely that many businesses, entrepreneurs and employees may have a difficult few months ahead. So, an important question we should be asking ourselves as entrepreneurs is what can we do to support our own employees through this crisis? …

The ability to communicate complex ideas is what makes humans unique. In a world that feels more connected than ever, it can be easy to get lost in the noise. However, the power of rhetoric and good communication remains vital to entrepreneurs. Here, we explore this fascinating skill in more…

The great Chinese philosopher Confucius once said, “The green reed which bends in the wind is stronger than the mighty oak which breaks in a storm.” This saying is especially true in the business world, where change is constant. Making sure that both you and your business can respond effectively…

With inflation heading north, and governments around the world still recovering from the pandemic, opportunities in the tech sector, and opportunities to get trained in the tech sector, are drying up. A recent survey by the Institute of Student Employers indicated that several industries have reduced their intake of graduates…