How To Build A Sales Department

Building and Detailing A Product

  • Strengths are the things your product excels at — the benefits intrinsic of your product
  • Weaknesses are the intrinsic downsides of your product
  • Opportunities are the external factors that can help your product sell better under specific circumstances
  • Threats are the external factors that can drive sales down, if they’re not overcome
  • A clear list of features, benefits, USPs (Unique Selling Propositions), as well as possible objections, like price point or lack of features
  • A sales brochure
  • A sales script, which can be as strict or as orientative as you want

Procedures, Sales Funnel And Commissions

  • Where to find leads
  • How to contact them
  • How many times to follow up

Hire Sales Agents

Measuring And Optimizing Sales Processes

In Conclusion

  • Build a good product
  • Have clear procedures in place
  • Hire capable sales agents
  • Optimize your sales processes

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I’m Philip J. Keezer, president and founder of management consulting firm Grindstone Capital. Dedicated to hard work, learning, positivity and accountability.

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Philip Keezer

Philip Keezer

I’m Philip J. Keezer, president and founder of management consulting firm Grindstone Capital. Dedicated to hard work, learning, positivity and accountability.

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