Is Your Conversion Rate Good?

What Is Your Conversion Rate?

When you boil it down to the principle of it, conversion rate is simply how many customers (or potential customers) advance through a step in a funnel. Conversion rate is not just about selling a product, although that’s what people usually refer to when they say “conversion rate”.

How To Improve Your Conversion Rate

So you’re not satisfied with your conversion rate? Let’s see how you can improve it.

  • Objection Control. Just because your audience drops off during the funnel, that doesn’t mean they don’t want to buy. A lot of the time, you could convince them to follow through with a purchase by addressing the objections they might have. The most common ones are pricing and a lack of trust in the brand. Just offer alternative purchase methods, and focus on social proof and inspiring trust with your messaging.
  • Split Testing. Showing slightly different elements on page to segments of your audience can shed a lot of light on what works for your business. Things like colors, copy, buttons, or outlined benefits can make a huge difference when you know which one helps you convert better.
  • Improving user experience. If you want more conversions, you need to make it easy for your audience to buy from you. Ensure that you have a smooth website, clean navigation, and a simplified purchase process. If your website visitors have to fill in 2 forms and go through 10 steps to buy, they might drop off during the process.
  • Solve a problem. The benefits of your product or service should be as evident as possible, in your copy, calls to actions, and even annex multimedia. When a user lands on your sales page, they should instantly think “Oh so this is how your product helps me.” It might be a hard thing to pull off, but if you analyze your funnels, and constantly optimize it, you’ll communicate benefits much better in the long run.
  • Create a sense of urgency. If there’s no reason for your audience to take action as soon as possible, they might put it off, and forget all about it. So you need countdown timers, special offers for early birds, or anything else that creates a sense of urgency.

To Wrap It Up

Conversion rate is a very important metric to measure and optimize. In the end, it’s the number that illustrates how well your business, sales, and marketing processes go. We hope this article helped you understand more about whether or not your conversion rate is good, and how you can improve it.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Philip Keezer

Philip Keezer

46 Followers

I’m Philip J. Keezer, president and founder of management consulting firm Grindstone Capital. Dedicated to hard work, learning, positivity and accountability.